Huawei may establish a partnership with India's native operating system IndusOS, enabling Huawei to access more than 400,000 applications in more than 12 different Indian languages, according to the Economic Times.
The report said that the transaction between Huawei and IndusOS is about to be completed. This may become an important strategy for Huawei's revival in the Indian market this year.
Unlike competitors such as Xiaomi, Realme and OPPO, Huawei still needs to work hard in the Indian market.
Last year's trade ban further affected the company's operations in India. So this is a very important deal for companies looking to make a comeback in the Indian market.
The partnership between Huawei and IndusOS makes sense. Last year, the same company partnered with Samsung to provide more than 400,000 regional applications for Galaxy smartphone users through its App Bazaar platform.
In addition, in July 2019, Samsung Ventures, the investment arm of Samsung, acquired a 20% stake in the company.
IndusOS is also the default app store for many local smartphone brands such as Micromax, Intex and Karbonn.
Exploring regional markets is crucial for Huawei's development in the region. The lack of Google apps like Gmail, YouTube and Google Maps will be a huge disadvantage for Huawei in India.
However, if the right strategy is adopted, including tailoring the experience for Indian users, Huawei may also have hope for rejuvenation.
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