China's January phone shipments down 38.9%

Affected by new coronavirus pneumonia outbreak, China's mobile phone shipments went down 38.9 percent year on year in January to 20.8 million units, a report from the China Academy of Information and Communications Technology (CAICT) showed on Monday.

Chinese brands, which account for 88 percent of the mobile phone shipments in China, saw a decline of 42.9 percent year on year to 18.3 million units.

In January, 26 new smart phone models were released, up 18.2 percent y/y, and accounted for 76.5 percent of the number of new release.

Here is the full report:

Part 1. Overall Mobile Phone Market in China

January domestic mobile phone shipments reached 20.8 million units, down 38.9 percent year over year. 34 new models were released in the month, up 6.3 percent year-over-year (y/y).

Chart 1: Domestic mobile phone shipments from January 2019 to January 2020

Part 2. Local and MNC Brands of Mobile Phones

January mobile phone shipments by the local brands reached 18.3 million units, down 42.9 percent y/y, accounting for 88.0 percent of the domestic mobile phone shipments.

Number of new models released by the local brands (33 units) increased by 6.5 percent y/y, and represented 97.1 percent of the total number of new model release in the month.

Chart 2: January 2020 mobile phone shipments by local and MNC brands

Part 3. Development of Smart Phones

January smart phone shipments were 20.4 million units, down 36.6 percent y/y, and accounted for 97.8 percent of the domestic mobile phone shipments in the month.

In January, 26 new smart phone models were released, up 18.2 percent y/y, and accounted for 76.5 percent of the number of new release.