In the first two weeks of February 2020, the average weekly downloads of the iOS market in China increased by 40% compared to the weekly average of 2019, data released on February 20 by mobile data analysis platform App Annie showed.
The average weekly downloads in the first two weeks of February 2020 exceeded 200 million times, an increase of 10% compared to the average weekly downloads in January 2020.
In terms of categories, in the first two weeks of February 2020, the game category did not unexpectedly become the most popular application, with the most downloads, followed by education, tools, entertainment, and photos and videos.
In terms of growth rate, affected by the epidemic, delays in school start, corporate remote office, etc. have led to the fastest weekly downloads of education and business apps, about twice the 2019 weekly average.
According to App Annie statistics, from January 20 to February 9, 2020, that is, three weeks after the outbreak of the new crown, in the iOS market, the top few non-game downloads are occupied by short video applications.
Among them, the watermelon video ranked first in this period, followed by Microvision and Douyin. The fast player who won the Spring Festival Gala exclusive interactive partner with 1 billion yuan ranked fourth in this period.
From the month-on-month growth rate (compared to December 30, 2019 to January 19, 2020), the download volume of the game social app play the highest month-on-month growth rate, more than 10 times, in addition, Central Video, Xiaomi Youpin also during this period Obtained a growth of 5 times or more from the previous quarter.
Watermelon videos increased by 226% month-on-month, and Microvision, Douyin, and Fast Hands increased by 91%, 66%, and 30% respectively.
In the field of online education, since the extension of school was announced on January 27, the downloads of online education applications such as Xueersi, Homework Coaching, Ape Coaching and Tencent Class have increased by 5-15 times.
From January 27th to February 9th, the top five downloads of online education categories were Xueersi Online School, human-educated reading, learning power, ape tutoring, and homework live broadcast classes.
During the epidemic, Internet medical treatment also ushered in a wave of outbreaks, and the number of online consultations surged. According to data from APP Annie, from January 27th to February 12th, Dingdang Fast Medicine, 1 Medicine Net, Ping An Good Doctor, Health Suzhou Palm, Health Cloud, etc. ranked among the top five medical apps in the iOS market.
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