Last year, Huawei's mobile phone sales in the overseas market suffered a setback due to lack of access to Google Mobile Services (GMS). However, Huawei has also been looking for alternatives.

The latest news is that Honor will officially release the Honor V30 series mobile phones equipped with Huawei Mobile Services (HMS) for the European market next week. This is also Huawei's first pre-installed HMS phone.

Honor President George Zhao said in an interview with Tencent News that the Honor V30, which Honor will launch in Barcelona next week due to the outbreak, will be released online by Honor's local European employees. In addition to V30, this conference will also release a series of smart full-scenario products such as watches and notebooks.

Frankly speaking, currently using HMS to replace GMS still faces some practical difficulties. George Zhao also became, "After all, it really takes a process from the beginning of overseas ecosystem construction to truly reach the current level."

However, George Zhao also said that the promotion of HMS has two advantages. The first is the ability of Huawei's distributed operating system, the second is the hardware technology of Huawei and Honor, and the hundreds of millions of levels in the global market.

"Based on our own solid hardware capabilities and distributed operating system capabilities, as well as our ability to share future-oriented industry development with the industry, I think it will help the rapid development of the entire HMS, and it may exceed many original pre-judgments Expected. "George Zhao said.

Regarding why HonorV30 was chosen as the first pre-installed HMS phone, George Zhao explained that first of all, the V30's products and hardware are sufficiently advanced. Huawei hopes to use hardware capabilities to make everyone impeccable and develop the ecology step by step.

At the same time, Huawei through close communication with consumers and Honor fans to cultivate consumer awareness and favorability of HMS, he said.

George Zhao also revealed that the Honor30 and Honor X series phones that will be released overseas will use Huawei's own HMS ecosystem.

George Zhao said that in the future, Huawei hopes to build core capabilities on its own. "The app gallery will be the third largest application platform after Apple and GMS."

Regarding the response of Honor during the epidemic, George Zhao introduced that since Honor is a particularly balanced brand online and offline, and has made sufficient preparations years ago, from the current summary of the major online brands, Honor Mobile phones have the highest online sales.

Another good news is that the special situation during the epidemic made home office and distance education just needed, which is good for laptops, tablets, routers and other markets. George Zhao revealed that Honor's related products have sold out of stock and insufficient supplies.

George Zhao believes that the growth in demand for home office and distance education will also benefit the 5G field. "(Before) we basically did not work at home, but now everyone tries to work from home. This is another aspect of remote Performance, increased network connectivity, and increased demand for 5G will accelerate the construction of 5G networks and the migration of everyone to 5G phones. "

In addition, George Zhao also responded to the recent topics related to Xiaomi's "spit war" with Honor.

George Zhao said, "The healthy competition and the competition of technological product innovation can promote the development of the entire industry and society. Because there is no competition, it is impossible for everyone to stand still and be peaceful. However, I hope that all competition can surround products and technologies and cannot be pulled. Fans and users do blackheaded or rampant behavior. "

The following is a record of George Zhao's conversation organized by Tencent News:

1. Will launch more HMS-equipped phones

Tencent News: Will the release and pace of Honor phones change this year?

George Zhao: Definitely. There were some press conferences in the first quarter and the second quarter. One after another received the communication from the original booking venue and us. Now, because of the uncertainty of the development of the entire situation, we cannot tell us at that time whether we can Is it suitable to convene this kind of conference that everyone gathers together.

Therefore, Honor's online press conference is sure to have more and newer situations this year. Guan Haitao, our marketing department, responded quickly. He also said on the Internet two days ago that the Honor online conference will be coming soon.

We plan to launch the HonorV30 in Barcelona next week and carry the new HMS (Huawei Mobile Services) ecosystem. The HonorV30 launch event will be changed to an online launch event, all of which will be posted online by Honor's local European employees.

In addition to V30, this conference will also release smart full-scenario products. A series of such products such as watches and notebooks will be officially released to the world.

V30 represents our brand-new ecology, coupled with full-scene products, this is a relatively milestone.

After Honor cultivated the market for a few years, due to the well-known reasons, when we pushed our own ecology and the new full scene, we defined it as a milestone.

Everyone feels that such a special period has become an online conference, and this milestone can be added with a double meaning.

Tencent News: If Huawei Mobile Services is compared with Google Mobile Services, what are the current advantages and areas that need to be complemented?

George Zhao: I am not a real expert in HMS, and I cannot answer many details. However, speaking from the facts, after all, it really takes a process from the beginning of overseas ecology construction to truly reach the current level.

In fact, from the past, neither Huawei nor Honor. There is still a long way to go. Our current focus is to make up each short board with the fastest time and speed, so you will see this time. We did it with the utmost strength.

HMS can be said to take the road that others have traveled for a year or even less. After all, we are not completely re-traveling, and we and the global developers have also had a lot of this communication in the past few years.

What I talked about just now is my own APP gallery. All the ecology must carry these applications in the application market. We have done two or three years in promoting our own app gallery. When there are others in the application market, there is also an app gallery. , So this process will also speed us up.

Taken as a whole, only you see the leader running ahead and see their advantages. At the same time, we also clearly see the direction we will develop in the future and the ability to surpass our opponents to develop. The barriers to our competition.

As for our advantages, first, you will find that the distributed capability we released is to create a future consumer-centric full-scene experience. As you can see, more developers can get closer to us quickly.

Second, we still focus on mobile phones and various product hardware. Whether from mobile phones or tablets, or from wearable watches and wearable products, including smart large-screen products, Huawei and Honor's products are among the highest in the world in terms of overall hardware design and operating technology and experience.

In this process, Huawei has hundreds of millions of mobile phone hardware worldwide, which is our foundation.

So for the future, based on our own solid hardware capabilities and distributed operating system capabilities, and our ability to share the future-oriented industry development with the industry, I think it will help the rapid development of the entire HMS, and it may be a lot more than the original anticipation and anticipation.

Tencent News: This time, HonorV30 will be fully pre-installed with HMS (Huawei Mobile Services). What considerations does HMS have in HonorV30? Will all Huawei, Nova and Honor series be pre-installed with HMS?

George Zhao: This is Honor's first overseas support for our own App gallery. Previously, we used to install other people's application markets. This year, we've used our own App gallery overseas, which is our own application market, plus our own HMS. Ecosystem to support future development.

In the future, we hope that the core competencies are built on ourselves, and future development hopes to establish direct communication and contact with global developers to make the product experience better.

Originally, we had to comply with the requirements of many ecosystems, and now it is given to consumer experience, fluency, security, and distributed capabilities, so that our entire ecology will have a significant improvement in consumer experience.

In the future, the new Honor30 will be released overseas, and our new X series will be released in our own ecology.

Tencent News: What are Huawei and Honor's internal expectations for the upcoming Honor V30 with HMS service?

George Zhao: HonorV30 is the benchmark for 5G, and its core flagship capabilities. We took the Honor flagship as the first HMS phone, first of all because its own products and hardware are sufficiently advanced.

Because of the 990's 5G SOC and 7-nanometer technology, in fact, the overall performance and the comprehensive performance of 5G cannot be modestly said. Kirin 990 5G SOC is currently the strongest in the industry.

At the same time, the supply is the strongest, the overall performance and energy efficiency are the best, and the camera capability is also the highest.

When such a product capability is brought out for release, it is impeccable for everyone to use hardware capabilities. The ecology needs to be developed step by step. At the same time, through close communication with consumers and Honor's "pollen" fans, the first step is the most important. Cultivate consumers' awareness and favorability of HMS.

Therefore, our development in HMS is gradual, and it must be continuously polished. In the future, HMS will become one of the most favorite ecology for consumers in the global market. We must be based on the long-term and consumer-accepted experience. It's very practical.

2. Impact of the epidemic on Honor and countermeasures

Tencent News: How has this epidemic affected Honor?

George Zhao: Frankly, this outbreak happened just during the Spring Festival holiday, and it has a great impact on the entire industry, including the lives of ordinary Chinese people.

The biggest impact of this kind is the retail industry. The Spring Festival stall is a key period for everyone to relax at home and also to shop and entertain. The impact on the retail industry will inevitably impact the mobile phone market. Therefore, this impact comes up after the Spring Festival holiday. It started to work, and the entire market was rapidly rising.

The epidemic in 2020 will have a huge impact on the entire offline market, because basically everyone has been isolated at home, doing self-isolation.

We see that affected by the epidemic, the decline in mobile phone retail in Q1 this year is certainly huge. At the same time, because the entire staff is self-segregated, the return time of workers to the entire manufacturing system is now in a continuous wave-like impact of this chain. This is the truth of the entire market.

On the other hand, the hardest thing is the people in Hubei and Wuhan, and the hardest thing is this center.

Judging from the current situation, in fact, all aspects are recovering, and the speed of recovery is faster than we think. The speed of recovery means that various measures have been introduced in various places to protect workers, self-protection and protection. The construction started, and the supply of the factory was started one after another. It was indeed greatly affected, but the production was resumed one after another.

In this process, although I encountered many difficulties and difficulties, I started to improve.

Tencent News: What measures has Honor taken against the outbreak?

George Zhao: In fact, before the holiday, we started to pay close attention to some related discussions. After that, we made very sufficient predictions and estimates of the impact of the epidemic on the market and the producers.

In this case, Honor is a particularly balanced brand online and offline, which is almost the proportion of the online and offline market.

At such a ratio, we are also the number one brand online. From this perspective, when people's offline consumption is suppressed during the Spring Festival, online is an entry point for everyone to flock to.

From this point of view, Honor saw online brand appeal and product appeal during this period. Until now, the sales volume of major online brands has been aggregated, and Honor is still a lot ahead. This is a long-term brand accumulation and cultivation result.

During this period, we saw that our preparation was also the most adequate in the early stage, and we saw this situation years ago, and we felt that there would be such an explosive period online.

So you will see that when many teams are at home remotely, in fact, they start to make decent preparations for the entire possible online traffic this time on business trips, such as adjusting the supply of goods, in order to make consumers browse better online.

This time we are not just in mobile phones, you will find that mobile phones have the highest sales online so far, leading many others.

From another point, we have PC laptops, tablets, routers, which are all just needed for home office and distance education.

This is also before the Spring Festival and before the fifth day, everyone made corresponding preparations. The opportunity is still reserved for those who make advance judgments and preparations in advance. This kind of influence definitely exists.

But in any case, for companies and brands, how to do the best response based on the current situation, this is to resume production and give everyone some inspiration.

What I want to say is that the difficulty is the same for all people. The way for everyone to overcome the difficulty is to quickly restore production to everyone, each company, each brand, and each organization from their own perspective, and let society Economic order and daily life order have re-flowed and recovered. This is a lot of efforts made during this time.

3. Healthy competition is beneficial to the industry

Tencent News: You just mentioned that the special situation during the epidemic brought some new demand. Some large-screen products of the manufacturer are out of stock. How about the sales of related products on Honor?

George Zhao: It is also out of stock and insufficient supply. We had a laptop "Super Brand Day" with JD.com in early February, and it was a bit crazy on that day.

Yesterday's routers were unexpected, and 6,000 routers were sold in ten minutes, and they were all mid- to high-end routers.

Notebooks, tablets, and tablets are also sold out. This is also due to the early platform and overall planning system capabilities. We still belong to this period of supply and all aspects can effectively support.

In fact, for many brands and enterprises, supply cutoffs and production failures at this time may not be connected, which may have become a huge challenge. For us, in this respect, the ability to manage the supply chain for a number of years and some ability to prevent risks, at this time fully reflects the continuity of consumer services.

Tencent News: Mobile phone manufacturers are looking forward to this year's 5G replacement wave. Will this outbreak affect the outbreak of 5G mobile phones?

George Zhao: The outbreak of 5G will certainly affect the overall market size, because I think everyone's evaluation is like this.

However, from the perspective of 5G, we believe that the demand for mobile office, home office and remote office is increasing, so the demand for 5G performance and 5G network will increase.

Therefore, correspondingly, I think this matter will be a promotion for 5G. I also believe that operators and corresponding government agencies can also see this brand-new impact on Chinese society due to this matter.

Before, we basically didn't have the habit of working from home, but now everyone is trying to work from home. This is another aspect of the increase in remote performance, network connection, and 5G demand. This will allow 5G network construction and everyone to move to 5G. Accelerated migration on mobile phones.

Tencent News: The recent "mouth battle" between friends and Honor is a topic that everyone is more concerned about in the industry. Friends say that "the Xiaomi brand benchmarks against Huawei, and the red rice brand benchmarks against Honor." How do you see the competition between the two manufacturers?

George Zhao: Actually, my own competition for healthy competition and technological product innovation can promote the development of the entire industry and society. Because there is no competition, everyone will be stagnant.

But all the competition hopes to be able to focus on products and technologies, not to entice fans and users to do brainless black or rampant behavior, guide once emotions will lose their sanity, and you will guide the division and mutual attack between fans. For the entire industry and Atmosphere is undesirable.

The establishment of the respective brands is actually a long-term, bit-by-bit process. You expect a product or a press conference, a marketing to build the brand, I think in the short term, this is not particularly realistic, the most It's important to make truly great products that others respect.

Therefore, in terms of competition, I also ask the team not to use excessive language, and all external releases must be able to withstand the scrutiny of consumers and fans, and be verified by time.