When many Chinese companies began to worry that the ongoing epidemic would lead to tight cash flow, some people realized profits by sleeping.
Everything starts from a live streaming. On February 10, "Whose Yuansan" was bored because of segregation at home for many days, so he planned to broadcast himself sleeping to see if he would snore.
As a result, Yuansan woke up and found that 18.5 million viewer watched him sleep on the live streaming platform, and even brought tens of thousands of rewards.
After the success of lying down for one time, those fans who were also staying home because of the epidemic even asked Yuansan to continue to sleep at 5 pm. In the end, Yuansan's fans rose from 37,000 to 838,000.
In a recent live streaming, at 2 pm, Yuansan was holding a blanket, eating shrimp sticks, drinking Wang Zi milk, and watching TV shows. During this hour, he turned his back on the camera almost all the time, but his fans still skyrocketed. Messages such as "when do you sleep" and "why don't you sleep?"
Because Yuansan's success in gaining fans, live streaming sleeping has even become a popular entry in the Douyin, with 310 million views and 27,000 videos related to sleeping live streaming.
But Yuansan is not the first to taste the "non-mainstream live" sweetness. Earlier, those nightclubs that could not be opened due to the epidemic situation took the lead in setting off a wave of "cloud bundi" on the live streaming platform.
TAXX, a well-known nightclub in Shanghai, put DJ discs and bundi live directly on the night of the Lantern Festival. As a result, it earned 700,000 yuan in 4 hours, and the number of online users exceeded 71,000.
Since then, Hangzhou ONT THIRD, Changsha 0731MISSION and other nightclubs have also launched "online bundi" live streaming. Among them, ONT THIRD has a record of more than 2 million five-hour income and more than 1.213 million online users.
The popularity of fan data and traffic is still a waste of money for the real economy in the epidemic. Chen Xiaochun once assisted in opening the business, and Wang Sicong once spent 2.5 million yuan on the king of Beijing K song. On February 8, he sent an internal letter announcing the termination of the labor contract for all employees.
The reason is, "K Wang's continued shop closure due to the continued closure of the store puts the company's existing financial pressure on the company. Lawyers recommend that the company be given priority in bankruptcy proceedings as this will minimize the company's losses."
Even the ONT THIRD who has maintained a sense of presence in the live streaming, it is difficult to cover the rental and labor costs of its offline stores with a few nights of rewards. Setting aside 50% of the share of the live streaming platform, the money left can only help the nightclubs who are still struggling to make a few nights.
On the other hand, those anchors who really started their live streamings have not tasted the sweetness of live streaming "wind mouth" in the epidemic.
During the outbreak, Li Jiaqi, famous vlogger on Taobao, slowed down his live streaming frequency. Since the first day of the first month of January 24, Li Jiaqi has only played 4 live streamings on Taobao. Before that, 365 days a day, Li Jiaqi could broadcast 389 games.
On the one hand, the "boring economy" led by Yuansan, and on the other hand, the real economy stores have been asking for help. Whose live-streaming platforms have become popular in the epidemic? How many broadcasters can go to the end?
