OnePlus will focus on India's offline market in 2020, with the goal of having 100 of its own experience stores in 50 cities, according to 91mobiles.
OnePlus plans to further expand its business in the Indian market in 2020, and has now established an offline store network with SRK, an offline retailer based in Mumbai. In addition, OnePlus will also open more of its own experience stores.
It is reported that OnePlus plans to establish an "offline store network" in the Indian market by 2020. The specific goal is to have 100 own experience stores in 50 cities (including second-tier cities in India), and to operate in more than 2,000 offline comprehensive retail stores.
Although online store sales in the Indian market are currently increasing, offline retail is still selling a large number of devices. OnePlus currently ranks high in the Indian high-end smartphone market, and the company also considers India as one of its main markets.
In addition to mobile phones, OnePlus also sells smart TV products in the Indian market; some consumers need to see the appearance and playback screen when buying a TV before deciding whether to buy. The increase of OnePlus' experience stores in the Indian market can also provide users with a better device experience.
