Chinese smartphone giant Xiaomi surpassed Apple in the European smartphone market in the first quarter, reaching second place for the first time, said Zeng Xuezhong, vice president of Xiaomi Group and president of its smartphone division, citing a report from Canalys on Thursday.
Xiaomi's smartphone shipments in Western Europe grew at a rapid pace, with its market share ranking third. The company has been No. 1 in smartphone market share in Spain for five consecutive quarters, the report showed.
Global smartphone shipments reached 347 million units in the first quarter, up 27 percent year-on-year, Canalys data also showed.
Samsung remained No. 1, with 76.5 million units shipped and a 22 percent share.
Apple shipped 52.4 million iPhones, with a 15 percent share. Sales of its iPhone 12 Mini fell short of expectations, but the strength of its other iPhone 12 models helped it maintain strong momentum.
Xiaomi had its best-ever single quarter, up 62 percent year-on-year, with 49 million units shipped.
OPPO and Vivo were fourth and fifth, with shipments of 37.6 million and 36 million units, respectively. Huawei now ranks seventh with 18.6 million units.
OMG.. higher sales than Apple? Xiaomi is in indirectly under the control of China's government. US must ban Xiaomi as it has now posed a security risk to the US. Wait for it.