On the second day of Xiaomi's spring launch, Lei Jun, the founder, chairman, and CEO of the Chinese smartphone giant, announced that the company has officially launched a new logo.
The new logo is based on a new design concept called "Alive" by Japanese graphic designer Kenya Hara, which incorporates Eastern philosophical thinking into Xiaomi's brand vision.
Lei said that under the "Alive" design concept, the new Xiaomi logo, with its "super elliptical" mathematical beauty, is no longer limited to one corner of the screen, but seems to have taken on a life of its own.
(Left: new logo; Right: old logo.)
Founded in March 2010, Xiaomi is a global mobile Internet company focusing on the research and development of smart hardware and electronic products, as well as a technology company focusing on high-end smartphones, Internet TVs, and smart home ecological chain construction.
On July 9, 2018, Xiaomi was listed in Hong Kong. At that time, Xiaomi's IPO price was set at HK$17 per share, raising a net HK$23.975 billion.
Earlier today, Xiaomi confirmed the launch of its electric vehicle business, joining this thriving market.
Xiaomi's board of directors formally approved the creation of a smart electric vehicle business, the smartphone giant said in an announcement on the Hong Kong Stock Exchange today, adding that it plans to set up a wholly-owned subsidiary to handle the smart electric vehicle business.
The subsidiary will have an initial investment of 10 billion yuan ($1.5 billion) and is expected to invest $10 billion over the next 10 years.
Lei Jun, chief executive officer of Xiaomi Group, will also serve as chief executive officer of the smart electric vehicle business.
Xiaomi hopes to enable global users to enjoy a ubiquitous smart life with high-quality electric vehicles, the company's announcement said.