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ByteDance acquires gaming studio Moonton, valuing it at reportedly about $4 billion

Tom Kang Mar 22, 2021 19:44 GMT+8

Beijing-based TikTok owner ByteDance has agreed to acquire Chinese gaming studio Shanghai Moonton Technology, the latter said on March 22.

Moonton CEO Yuan Jing said in an employee letter that it would maintain independent operations after the acquisition and strengthen its deep integration with ByteDance in gaming and eSports.

During the transition period, Moonton will pay an additional transition bonus and open an employee incentive program.

The deal values Moonton at about $4 billion, according to Reuters.

Founded in 2014, Moonton is a developer of mobile games, according to data provider Qichacha.

The company's main business is developing, publishing, and operating mobile games, and its launches include Magic Rush: Heroes, Magic Wars and Mobile Legends: Bang Bang.

Moonton, which employs 750 people and develops mobile games primarily for overseas, has won multiple awards.

As CnTechPost previously reported, ByteDance launched a brand called Nuverse for its gaming business, signaling that the tech giant, which has only risen to prominence in recent years, would compete with Tencent in the game industry.

ByteDance steps up its game business push, announces Nuverse brand

ByteDance acquires gaming studio Moonton, valuing it at reportedly about $4 billion-CnTechPost

(Photo: Moonton)

#ByteDance#Games#Moonton
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Tom Kang
Wish for a smarter world.
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