The iPhone 12 and 12 Pro outperformed the iPhone 11 series pre-order results, favoring the recent rebound in Apple and industry chain shares, Tianfeng International analyst Ming-Chi Kuo said in a research note.
However, whether it can continue to rise or not still depends on the supply and demand changes of iPhone 12 and 12 Pro in November, as well as the pre-order results of iPhone 12 mini and 12 Pro Max, Kuo said.
Earlier, CICC also said that Chinese consumers were enthusiastic about iPhone 12 pre-orders, causing Apple's China website to crash and iPhone 12 pre-orders on various e-commerce platforms to end quickly.
According to Apple's official website, iPhone 12 pre-orders have been generally extended to 2-3 weeks, while the 12 Pro has reached a three-year high of 3-4 weeks; the number of reservations on JD.com has increased by 31% year-on-year.
Kuo said pre-orders for the iPhone 12 Pro have been better than expected, as Apple's core fan base initially prefers higher-end models, benefiting from strong demand in China and upcoming peak season demand in Europe and the US.
Pre-orders for the new iPhones started last week, and Kuo expects iPhone 12 and 12 Pro to sell 7-9 million units in the first weekend after they go on sale, falling short of the 10-12 million units for the iPhone 11 series, 13 million units for the iPhone 6S series, and 10-12 million units for the iPhone 6S series. 10 million units of the iPhone 6 series).
The main reason for this is that the initial lack of availability of the iPhone 12 Pro limited first weekend sales. Pre-orders and first-weekend sales of the iPhone 12 mini and 12 Pro Max are also expected to be lower than those of the iPhone 12 and 12 Pro.