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China's game market sees nearly 140 billion yuan in sales in H1 , 75% from mobile games

Phate ZhangAugust 2, 2020

China's game market sees nearly 140 billion yuan in sales in H1 , 75% from mobile games-CnTechPost

From January to June 2020, China's gaming market generated sales revenue of 139.493 billion yuan, up 22.34 percent year-on-year, according to a report released during the 18th ChinaJoy.

China's game market sees nearly 140 billion yuan in sales in H1 , 75% from mobile games-CnTechPost

The report stated that the number of online game users in China is nearly 660 million.

In the first half of 2020, the actual sales revenue of China's self-developed games in the domestic market reached 120.14 billion yuan, up 30.38% year-on-year.

The sales revenue of mobile games reached 104.673 billion yuan, accounting for 75.04% of the total market revenue.

In addition, client games accounted for 20.18% of the total market revenue, and web games accounted for 2.87%.

The overseas market sales revenue of games developed by Chinese companies grew from $6.024 billion in July-December 2019 to $7.589 billion in January-June 2020.

The US, Japan, and South Korea are the main overseas target markets for Chinese game companies, together accounting for over 60% of the total.

Among the games targeting overseas markets, strategy, shooting and role-playing games are the most popular.

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