Transsion's two major brands to launch smart TVs in India

Chinese smartphone maker Transsion has announced that its two major brands, Tecno and Infinix, will each launch their own smart TV products and have successively landed on the Indian market, according to BGR India.

Infinix smart TVs will be sold online, while Tecno smart TVs will be sold offline, the report said.

Today, a "war" is taking place in India's technology sector. This "war" is not only battling in the smartphone market but will soon start in the field of smart TVs.

So far, India ’s smart TV market has been dominated by a handful of brands, including Xiaomi, but its top position has also been challenged by multiple competitors, such as smartphone maker Realme, with news that the company will soon Will launch its own smart TV products in the Indian market.

Now, Tecno and Infinix have announced their entry and launched an attack on Xiaomi's market position.

According to third-party organizations, the screen size of Infinix smart TVs is 43 inches, and the price is set at 20,000-2.5 million rupees. This aggressive pricing policy does not have much price advantage in the confrontation with Xiaomi TV series.

Infinix previously announced that the new smart TV will be listed in January 2020, but due to objective reasons, this plan was postponed.

At the same time, Tecno did not disclose the specific size of its smart TV screen. Even whether the brand will launch products of different sizes is also an open question, and the price is also pending.

Considering the pricing policy of Infinix smart TVs, the pricing of Tecno smart TVs may also be aimed at Xiaomi series products.

As for the local Indian brands, they are being gradually squeezed market share in the competition with Chinese manufacturers, and the distance from the top position of the list may be further and further away.

In contrast, Chinese brands are trying to build their own ecosphere. In addition to traditional smart TVs and smartphones, they are also developing a wide range of supporting services including accessories, wearable devices, audio products, and Internet of Things products. The gap between Indian brands and Indian brands has widened.